Octagon Speakers

Darren Rovell now writes for all of CNBC's programming and has been featured on ABC News and Good Morning America. Rovell launched his career by joining ESPN in 2000 to cover reporting on sports business. Rovell contributed to such ESPN programs as ``Sportscenter,'' ``Outside the Lines,'' and was a frequent analyst on ESPN Classic's ``Sports Century'' features. His book, ``The First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon,'' was published in 2005 and named one of the top 30 business books of the year. Rovell has sat with the likes of NBA commissioner David Stern, Dallas Mavericks owner Mark Cuban, Washington Capitals owner Ted Leonsis and Reebok chairman Paul Fireman.

"Given its prominence and brand equity, it's amazing we've had to wait until now to read the story about the domination of Gatorade. Darren Rovell will quench your thirst by deftly weaving the tale from its humble beginnings to its extraordinary market share and iconic brand status." - David Stern, Commissioner, National Basketball Association