Octagon Speakers

With Brian France in the driver’s seat as CEO and Chairman of the Board, NASCAR has become America's fastest growing spectator sport. France has been actively involved in NASCAR for more than two decades as a member of the NASCAR-founding France family.

Steadfast, creative, determined and thoroughly experienced, France delivers new ideas to this established and exceedingly popular sport. Since attaining all aspects of the marketing side of NASCAR, France has tripled the marketing, sales, licensing and public relations staff. He lead NASCAR to the forefront of dramatic sponsorship involvement, attracting companies such as McDonald's and Kellogg's among others to NASCAR racing. In 1995, France was honored by Advertising Age as one of the top 100 marketers of the year, and by Promo Magazine as one of the top promoters of the year.  Since becoming CEO, France has been named one of the top five most powerful sprots executives by The Sporting News.  Outside of his NASCAR responsibilityies France heads Brandsense, a marketing company that lists Britney Spears, Goodyear, and Tony Stewart as clients.  With an expert businessman like Brian France behind the wheel in the race for respectability in the sports world, NASCAR is definitely on the right track.